New Meta Features: Instant Switch from Facebook to Instagram

Meta pleased its users with the ease of creating additional profiles and the instant transition between Instagram and Facebook social media accounts.

Meta Platforms Inc. implemented the function of high-speed transition between profiles in social networks Facebook and Instagram. You can now do this literally in one click, without leaving the open application. To activate the function, you must first connect accounts in the Account Center - a service that identifies a user who has registered in different Meta products. Switching is performed through the personal profile menu, where all accounts associated with it are visible. Now the function is in the mode of large-scale testing, available to all users of social network applications on devices with Android, iOS operating systems, as well as desktop versions.

In addition, Meta has greatly facilitated the process of creating new accounts. Now, on Facebook or Instagram, you can create a new account for yourself under an existing login, eliminating the need to go through a full registration again. This feature, like the account switcher, is currently being tested globally on Android and iOS devices.

Interestingly, in the past, Meta was opposed to the “multiplication” of accounts by one user, observing the principle of a single “real” person, but in recent years has nevertheless abandoned such categoricalness. The reason for such a sharp change of views lies in the desire to increase the level of user engagement. Simplified creation of additional accounts and cross-platform login to the application will contribute to this best.