Adobe GenStudio – AI Platform for Marketers

At the annual Summit conference recently held in Las Vegas, Adobe announced the launch of a new platform for marketers – GenStudio. This hub brings together all the necessary tools for content creation, ad management, and analytics, making it easier to implement multi-channel marketing campaigns. The toolkit includes copywriting guidance, pre-approved assets, and AI generators to create backgrounds that help maintain a consistent brand identity.

GenStudio is intuitive. It allows marketers to quickly find relevant content, create variations on it, and optimize audience engagement using real-time performance data. The platform successfully copes with the task of creating advertising for social networks Facebook, Instagram, and LinkedIn, as well as for email. GenStudio's analytical services show which campaigns and generated resources are most effective. According to Adobe representatives, this makes it possible to adjust AI suggestions to improve future campaigns.

Adobe GenStudio is currently in alpha testing. They plan to open access to the platform to a wider audience by the end of 2024. The cost of using GenStudio will vary depending on the needs of the company.

In addition to the platform for marketers, Adobe presented at the conference the intelligent chatbot Experience for business clients and the updated Firefly AI model. The chatbot is trained to answer technical questions regarding Experience Cloud applications. It helps automate certain tasks, collect performance data, and segment the audience. The Firefly model now offers over 20 tools and APIs to automate creative tasks. In addition, users can upload images to it that influence the layout of the content and create different versions of the AI model to suit their needs.