14 Best Shopify SEO Tips to Increase Your Sales

Search engine optimization (SEO) is a part of digital marketing. The one that is responsible for the visibility of the website that attracts customers to click on it.

Content:
1. Use right keywords
2. Make sure you have the best layout website
3. Keep your content original
4. Optimize the headlines and meta descriptions
5. Optimize the images in your content
6. Write a blog for your online store
7. Make your website fast
8. Remove the matching content to other websites
9. Multiply the number of your backlinks
10. Make your online store mobile-friendly
11. Improve your customer service 
12. Do the social media marketing
13. Try to bring back the lost clients
14. Adopt cryptocurrency payment method
15. Conclusion

You can have the best design for your website and the best team of web developers to conceive a website for you, but that is not enough to succeed in an online business. And the same rule applies when you have a Shopify store. Who cares about your excellent and in-demand products if no one knows where to buy them. So, SEO is essential in case you want your online store to succeed. Remember, if you’re finding any of these tips difficult to implement, it could be better to work with an SEO consultant with a proven track record.

The utilization of the right keywords is very important for SEO. Google scraping can help you to use the right keywords in your content. You need to do some very good research and see what keywords your competitors are using. When you find the right keywords for your online store, you have to write them in titles, product descriptions, and other details, such as the countries of shipping, etc. If you are new in business, think of several topics which you think your customers might be interested in. You have to think like your customers. Think of which words and sentences you would use, in case you needed to find the product that you are selling in your store. 

You probably have had such an experience as entering a website that was conceived in the wrong way. It was difficult to find the desired product or info on it. No matter what kind of products you are selling on it, if the site is incomprehensible and difficult to use, your online store is not going to succeed because the customers do not like searching too much. It is not a secret that clients love everything, that is easy. 

Do not hesitate to hire the best web developers and the best designers who can create a well-conceived, professional and beautiful website for your online store. Later, you might need them for a branded T-shirt design, social media banners, and other tasks. That will attract customers a lot and will keep them coming back to your online shop. 

Not 100% original content is not beneficial for SEO. You can have some copies inside your site, but similarities with other websites are bad for SEO. So, your content writers have to constantly check if the texts they provide you with are 100% original. You can use check-plagiarism tool and rewrite the similarities that it detects with other websites. 

It is important to optimize your headlines and meta descriptions. In case you do not do this, your information will be pulled to fill it by Google and will give you a copy that is not appealing to click on. People usually judge the website by the meta description and do not even click on one if they do not like the short meta tags. 

Remember to keep the titles and tags simple. The meta description has to be attractive and make customers click on the link. For example, your meta description shall contain such phrases as “Fast and Free shipping,” “Midsummer sales,” or “Get the tote bag for free” to entice customers from the start.

A lot of Shopify store owners do not consider optimizing the images of their Shopify store. An image is not visible to search engine bots like to humans who visit the website. But search engines understand the images by indexing them by alt tags.

There is a possibility of having visitors to your website who have problems with vision and who can read with the help of site readers. Site readers, in their turn, use alt text. 

It is important to create original alt tags for all the visuals of your website. The alt tags have to contain keywords imperatively. This is how your Shopify store will become more accessible to Internet users. But also, when you have original tags, you can rank for searches of the products that are related to those of your online shop. 

For example, if you are a vendor of red socks, you have to use some very well elaborated alt tags for the pictures of your products. So then, when somebody searches “buy red socks online,” your online Shopify store will rank higher than the related products. 

Blogging is a trendy way to gain an online audience. Though it may be time-consuming to attach a blog to your website, anyway, it is important to do it because it increases the chances that customers will find you. Let’s repeat once again: who needs your product of quality and your easy-to-use website when customers do not know about it. When your website is rich with pages, the chances that it will be visible to people and that it will rank well is high. 

This is a way to target your potential clients who are still hesitating about the purchase and lead them to your web page. 

Another important factor in your website’s rankings is the links to your Shopify store from other websites. These links are called backlinks. And another factor for Google’s ranking is the number of backlinks to your website. The higher the amount of backlinks, the better for your online shop.

Let’s put it straight. In this fast-paced world of ours, we don’t accept anything slow that is not connected to our personal duties. According to many surveys, Internet users want to open a web page in a few seconds. When the web page of the store is slow, people will not wait around. 

This is also harmful to SEO. Because this is what makes Google think that your website does not meet the search conditions, and that will consequently result in a falling down in search results. 

There are a couple of things you can do to make your website work fast. For example, you can compress the pictures in your website content or install only the images that you need to choose a fast Shopify theme. In addition, do not forget to secure your website by using web hosting services. 

The content on your web page that matches totally to another one is considered a duplicate. When a search engine like Google, Yandex, or Yahoo identifies duplicate content, it can result in such things as penalization by search engines. Though the matching content, which is detected inside your Shopify store website, is not preferable, search engines tolerate it. What concerns the external matchings with other websites, it is not acceptable by Google and other search engines. 

By removing the content on your site that matches others, it’s your website that benefits because it improves the search performance. There is a couple of software that can help you check the originality of your content. You can use some free online plagiarism checkers. 

As mentioned previously, the backlinks also play an important role in your search engine rankings. This point is rather important, that is why it deserves special attention. 

Backlinks are relevant because they are a sign of authority. When a search engine detects many backlinks to your online store, Google or Yahoo immediately consider your online shop reputed and professional. It is a sign that people are actually interested in the content that you have on your site. 

The perception of backlinks to your website can be like validations and compliments to your brand because that is how Google perceives them. The backlinks, in fact, mean that those, who have visited your online shop, have loved and appreciated it so much that they decided to refer you to their proper readers. 

And the best and most organic way to have many backlinks to your Shopify store is to create a useful, easy-to-use, aesthetic website and sell some valuable and in-demand content. So, you, as an owner of a Shopify store, shall not hesitate to hire the best specialists to build your Shopify website. You have to hire the best web developers, web designers, and content writers to create an interesting and attractive website that will be worth sharing and recommending. 

As an owner of a Shopify store, you can easily hire influencers who can mention you there and do some guest blogs and interviews with them.

Another thing connected to backlinks that you can do is track the mentions of your brand name on other websites. And in case of finding ones, track them and connect them for a backlink. And organize your backlink catalog to track everything connected with your backlinks. When you spot toxic backlinks, try to prevent them so that they don’t prevent your SEO. 

As mentioned previously, the speed of your website depends on the Shopify theme you have chosen for your store. When learning how to make a website, you’ll see how important this step is for a better website performance. And we have already discussed how the speed of your website affects the success of your online store. But as many surveys show, internet shoppers nowadays use their mobile phones more often to shop than their personal computers. So, you need a mobile version of your Shopify store well-conceived and easy to use. Just like the computer version, it has to look and perform perfectly. Remember that even the small imperfections can have an impact on the ranking of your online store and devastate some users, who you will very probably lose as potential clients. 

Check constantly the mobile version of the Shopify store to see if the mobile version of the website works fast. Check if it is user-friendly and professional. And in case it needs some changes, follow so that they are made. 

Indirect SEO tips that will increase your sales.

As you know, the customer service of the company is the face of it. Do you know some serious brands that do not have customer service? Of course, no. Companies hire huge customer service teams that are there for their clients 24/7. They work mainly in shifts to always have someone on the phone ready to help the customers. Be it through office phone systems or through website chats, these people are responsible for the reputation of the company. That is why problem-solving and strong communication skills are the essentials that these specialists must have. They have to remember the famous saying “Customer is always right” and be willing to apologize from the company’s name to the unhappy customers who may have had a poor experience using the company’s product or service. But most importantly, they have to solve the problem and satisfy the customers’ needs. 

Now let’s discuss how improving customer service can contribute to the SEO of your Shopify store. When clients are satisfied by the customer service you have once provided them with, it is very probable that they will feel free to shop from your online store again. Because they know, in case of any problem, they can have it solved. This is a way to retain your customers and keep them coming back to your online shop. And this is how you can drive traffic to your website. These retained clients of your websites may even advise your online shop about their surroundings, which is also beneficial for your website. 

Social media marketing is a trendy domain of work in the technological world nowadays. This is one of the most effective ways of brand promotion in modernity because a big part of the world’s population hangs out on social media. The most popular social media platform nowadays is TikTok, which entered our lives in 2016, but Instagram, Facebook, and YouTube remain their loyal users worldwide. While different affiliate marketing programs and email marketing strategies are also available, social media has taken over most of these. 

Brand promotions are done mainly on Instagram because it contains two of the most important features for an online shop: it has visuals and texts. It gives the opportunity to post videos and reels too, but these ones are less used by online shops than images. All the famous and reputed stores know how to sell on Instagram and keep their followers also tuned on this channel.

When you open a business account for your brand and advertise it on Instagram, you will definitely increase the number of your visitors to your website. You can put the links to your website in your Instagram stories or in the bio section and link it to your website through social media, which will drive traffic to your online store web page. 

Video marketing is also a very popular way of brand promotion. Many online shops use YouTube and TikTok to promote their online shops. Just as in the case of Instagram, you can place the links to your Shopify store web page on these platforms and send the clients to your online store from your accounts on YouTube and Instagram. 

In the case of TikTok, you can place the links to your website in the bio of your account, and in the case of YouTube, the description section of the video is alright. 

As a vendor and owner of a Shopify store, you have to know that you have information about all the clients that have visited your store and have added some articles to the cart. Many customers add articles to the cart and then leave the website without purchasing them. There may be different reasons for the fact that your clients have abandoned the cart. But the most important for you, as a businessman, is to rectify the failed sales. 

What you need to do is contact all the clients that have added some items from your online shop to the cart and then have abandoned them. You can surely do it, as you have all the information about them in the Shopify database. You need to contact them by sending them emails that say that they have abandoned their cart when considering buying your product, which will remind them about it and may influence them to reconsider their choice of not buying it. Or you can always send these customers recommendations of similar products that they have viewed and abandoned.

You can also use Shopify cart Abandonment tools, which can help you contact the lost customers and try to make them make the purchase again. And the automation of this process is very common because the task is very time-consuming and tiring. 

One of the most trending ways of payment is cryptocurrency. With the digitalization of almost every domain in our lives, companies are increasingly implementing the cryptocurrency payment method. Companies accept such digital currencies as litecoin, ath coin, ethereum and many others. 

Adopting this payment method can make quite a reputation for your Shopify store, because still not so many online stores accept this kind of payment. So people usually know all those that accept this digital money. 

Summing up all the thoughts on increasing your Shopify sales with the help of direct SEO hacks and indirect search engine optimization hacks, you probably see how challenging it is to enter the online shopping market. Be prepared that you have to be able to stand with eCommerce giants in the industry. The most important is to constantly improve all the processes and keep up with the news in the domain to be able to withstand the competition.

So no matter whether you are new in the market or you just need to increase your sales through digitalization, consider using these tips in your Shopify store promotion strategy and be sure in case of the right execution of these tips, you will reach the needed results.