WEB3 MARKETING SUMMIT
As the industry looks for guidance during one of the most vibrant—and uncertain—times for new technology, Ad Age will host its second annual metaverse event. The two-day virtual event in May—hosted in Odyssey’s Naturedome—offers practical sessions exploring the very real applications for the next generation of computing, meaningful to brands and ad agencies.
SEE WHO'S TAKING THE STAGE
- Coca-Cola's Pratik Thakar discusses the role artificial intelligence will play in the metaverse and is utilizing emerging tech.
- IAB's Zoe Soon and others dive into how brands can measure their efforts in the metaverse.
- Ready Player Me's Stan Georgiev and Tommy Hilfiger's Tracey Mancenido detail how retailers are utilizing virtual fashion to drive sales.
- Esperanza Teasdale from PepsiCo and executives from Wunderman Thompson and Odyssey look at some of the most pressing brand safety concerns in Web3.
- Ashley McCollum, head of immersive media solutions at Roblox, and leaders from iHeartMedia, Chipotle and FaZe Clan, share how gaming platforms serve as the testing ground for what the metaverse can be.
- A panel of industry execs, including Catherine D. Henry from Media. Monks, examine how Web3 can be used to build brand loyalty.