Privacy Law Essentials for Digital Advertising Professionals
It is important that organizations fully understand the legal and business implications of 5 new and forthcoming U.S. state privacy laws (in California, Virginia, Colorado, Connecticut, and Utah), as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.
This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.
Discussion Topics
- Introduction to the CPRA/VCDPA/CPA and the GDPR
- Structure and scope of privacy legislation
- Technical and organizational measures for engaging in targeted advertising
- Considerations for collecting and using 1st and 3rd-party data
- Legal cases and precedents
- Enforcement actions and the importance of compliance