Marketing Analytics and Data Science
The Marketing Analytics & Data Science (MADS) conference is back for our annual reunion, and this year is all about making connections.
Join us at MADS 2022 to reconnect with industry leaders for networking and idea sharing, connect cross-functional teams to improve efficiency, connect data across siloes, connect with solutions partners to drive growth, and connect the end user to a personalized data experience.
WHAT IS MADS?
Event Highlights
- Powerful case studies that showcase HOW data science and marketing analytics can work together to impact your company’s bottom line.
- Access to speakers from Meta, Rue Gilt Group, IBM, Starz and more!
- Keynote presentations from industry leaders!
Who Should Attend MADS?
Professionals in:
- Analytics
- Data Science
- Marketing
- Research & Development
- Consumer Insights
- Marketing Intelligence
- Operations
DATA HAS BECOME THE GREATEST ENABLER IN BUSINESS TODAY
Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.
All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.