Forrester's B2B Summit North America 2025

WHAT IS B2B SUMMIT NORTH AMERICA 2025

Forrester's B2B Summit North America 2025 is a premier event designed for professionals in marketing, sales, customer success, and product leadership. Scheduled from March 31 to April 3, 2025, at the Phoenix Convention Center in Phoenix, Arizona, with a digital attendance option, the summit aims to address the evolving dynamics of B2B markets. Attendees will gain insights into buyer behavior shifts, the influence of AI in purchasing decisions, and strategies to navigate complex buying groups. The event offers over 100 sessions, including interactive roundtables, workshops, and keynotes, providing actionable tools and frameworks to enhance customer-centric experiences and drive organizational growth.

WHY ATTEND B2B SUMMIT NORTH AMERICA 2025

Keynotes and Sessions

The New B2B Buyer Power Shift: Explore the complexities of modern B2B transactions and understand the increasing control buyers wield in the purchasing process.
Frontline Revenue Processes That Work: Learn best practices for transforming revenue processes to achieve sustainable growth.
Turn GenAI Possibilities Into Reality: Discover practical approaches to implementing generative AI, aligning executive support, and overcoming workflow challenges to scale AI initiatives effectively.

WHO SHOULD ATTEND

Marketing Leaders: Gain insights into aligning strategies with evolving buyer behaviors and leveraging AI to enhance marketing efforts.
Sales Executives: Learn how to adapt sales processes to meet the demands of complex buying groups and self-service buyer preferences.
Customer Success Professionals: Discover frameworks to build trust and deliver exceptional customer experiences that drive retention and growth.
Product Leaders: Understand market shifts and integrate customer-centric approaches into product development and go-to-market strategies.

Join Forrester's B2B Summit North America 2025 to equip yourself with the knowledge, connections, and tools necessary to navigate the changing B2B landscape and drive your organization's success.