Brand to Demand: Full Funnel Strategies in Uncertain Times
Marketers today make tradeoffs between focusing on brand or demand campaigns. Whether your organisation is B2C or B2B, investment in short and long term campaigns will be critical for growth. Join HubSpot and LinkedIn as we take a look into buying trends in times of uncertainty, focus on the power of brand, and how to build full-funnel marketing strategies for the short and long term.
Agenda
- A look into the buying trends in time of uncertainty
- The power of brand: Why brand is so important
- Driving greater performance by syncronising your brand and demand activities
- Building a full-funnel strategy with LinkedIn Ad Solutions
- Targeting strategies for brand awareness and converting audiences
Bonus! We'll do a Q&A at the end where you can ask our panelists your questions live.