Call-tracking

Call-tracking is a marketing tool for tracking customer calls that allows you to record the source of the call and a number of its other parameters.

Call-tracking helps to analyze the effectiveness of each advertising channel used, get information about the details of calls (time, duration, etc.), record them, take into account missed calls, and also import all this data into CRM or analytics services.

Call-tracking can be of two types: static and dynamic. In the first case, each advertising channel is assigned a separate phone number, all calls to which are then recorded by the appropriate software. For example, individual phone numbers are listed in sources such as website, Google contextual advertising, Facebook/VK targeted advertising, Instagram account, bulletin board ads, outdoor advertising, advertising in print media, etc.

Dynamic call-tracking is a complicated version of static CT, in which phone numbers in the same source (usually on the site and in contextual advertising) change dynamically. For example, different phone numbers are shown to different site visitors, and the numbers can also change according to other parameters, including keywords in Google Ads campaigns.

There is also a combined call-tracking, in which static CT is configured for some advertising channels, and dynamic CT for others (where more detailed statistics are needed). The received data is processed by special software in online mode, after which the client receives a report with statistics on calls from all connected sources for the selected period of time .

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog