AdWords

Google AdWords, now known as Google Ads, is an online advertising platform developed by Google, allowing businesses to create and display advertisements on Google's search engine results pages and its network of partner websites. Launched in 2000, AdWords has become a leading digital advertising platform, providing businesses with a cost-effective way to reach potential customers.

Advertisers using Google Ads create ads based on specific keywords related to their products or services. These ads are displayed to users who search for those keywords, increasing the likelihood that interested users will click on the ads and visit the advertiser's website. Advertisers pay for their ads on a cost-per-click (CPC) basis, meaning they are charged only when a user clicks on their ad.

Google Ads offers a variety of ad formats, including search ads, display ads, video ads, and shopping ads, catering to various marketing goals and strategies. The platform also provides tools to help advertisers optimize their campaigns, such as keyword planning, bid management, and performance analytics.

In conclusion, Google AdWords, now known as Google Ads, is a powerful and versatile online advertising platform that enables businesses to reach their target audience effectively. With its various ad formats and optimization tools, Google Ads has become an essential component of many businesses' digital marketing strategies.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog