Integration Google Analytics 4 + PostgreSQL

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

The PostgreSQL database management system offers users quite extensive functionality. For example, functions in it are displayed as blocks of code with server execution. Another element of the system's functionality is triggers, presented as functions called by DML operations. The interface of this DBMS supports several types of indexes (GIN, GiST, Bloom, BRIN, hash and B-tree), in addition, users have the ability to create and add new types themselves. PostgreSQL has multiple versions available; the system also supports more than two dozen data types and the addition of a number of custom objects. More