Integration Google BigQuery + Platformly

The purpose of the BigQuery service is a quick and detailed analysis of the big data owned by the service. This is a great solution when traditional tools like Google Analytics are clearly not enough. To use BigQuery, an enterprise does not need to invest in expensive systems, and the cost of using the service depends on the amount of data available. The presence of SQL support and detailed documentation will allow beginners who already have experience working with a DBMS to quickly figure out the basics of the service. More

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More