Blueshift API

Blueshift is a B2B platform that offers companies a set of tools for personalized, omnichannel communication with customers to engage and improve customer experience. It allows you to flexibly interact with your audience through various channels, including email, SMS, internal messages, push notifications, paid media publications, web content, and Direct Mail.

The service uses patented AI technology to flexibly manage and organize the widest possible range of user data. One of Blueshift's key tools is a cross-channel hub that helps you create personalized campaigns and optimize your user journey. It can be used to send triggered mailings based on user behavior, interests, activity, and other criteria.

In addition, the Blueshift interface has tools for A / B testing campaigns and generating insights based on the received data. Another important part of the service is the user data enrichment module, with which you can maintain a detailed database and prepare campaigns based on this information. There are also options for advanced segmentation, personalized recommendations and scoring.

An equally useful tool for Blueshift is the API ( https://developer.blueshift.com/docs ) that allows you to connect it with external software. Integration makes it possible to automate the exchange of various types of data, including user data (CRM), about their behavior, content catalog, goals, transactions, etc. And through the ApiX-Drive service connector, you will be able to set up integration without programming skills or outside help: in a simple and understandable web interface in just a couple of minutes.