YouTube Becomes the Leading Podcast Platform

Specially conducted research studies show that YouTube has become the leading platform for podcasts today.

There are many social networks and applications for listening to music streaming. But, according to the latest data, the YouTube service holds the palm among them, ahead of even such giants as Spotify and Apple.

Among podcast consumers aged thirteen and older in the US, 78% of them have used the popular streaming platform at least once to listen to their favorite podcasts, according to a study by Luminate.

This surge is largely due to the increasing number of podcasts broadcast on the site. If eighty-three percent of the respondents emphasized that they listen to them, then fifty-nine percent watch, and forty-two percent do both.

Given all the data, it is logical that the service launched a special page dedicated to podcasts, available so far only in the US. The company clearly expects to continue to develop this direction in other parts of the world.