TikTok Introduced Add-ons For Interactive Ads

Adding interactive ad elements to streams on TikTok has gained new features and significantly expanded the advertiser's toolbox.

The TikTok platform announced that advertisers now have an expanded set of interactive add-ons they can add to their ads. Thus, the advertising opportunities of users are maximized in the direction of experiential marketing tools.

Among the interactive advertising tools, users will receive stickers, for example, with a sale or discount offer with a promotional code or a countdown. It is also possible to add a voting form to the ad to increase viewer engagement, attach message cards, pop-up windows to the video stream etc. And the premium set of interactive add-ons includes the addition of gestures to improve the emotional interaction with viewers and even product offerings to engage potential buyers in the checkout process.

Such interactive features are designed to significantly lift audience engagement and increase the effectiveness of advertising. Advertisers have the opportunity to show their full creativity when launching an advertising campaign and provide viewers with a comprehensive ad viewing experience, including various effects, both visual and auditory.