Pinterest Launches Live Streaming Tool

The service expands the opportunities for users to conduct commercial activities, giving them a full-fledged tool for creating live streams.

The Pinterest platform is actively introducing new tools to make it easier for users to conduct commercial activities. A new step on this path is the creation of a full-fledged TV Studio application, a tool for creating and conducting live streams. Thus, the promotion of goods and brands will become even simpler and more effective.

Pinterest TV Studio is available to users as a standalone app that can now be used alongside the main Pinterest app. It is already available in the Google Play and Apple Play app stores for some users, and its availability will be expanded in the near future.

Content creators will be able to use a variety of video editing and streaming tools, including the innovative AI video generator. Separately, it is worth noting the ability to work with multiple cameras, enhancing the dynamic range and versatility of video production. Such a tool has long been in demand by users, as it makes it possible to work with live broadcasts at a professional level, achieving their technical excellence. And adding direct shopping is one of the most requested features of live streams on the market today.