Meta will Provide Small Companies with AI Functionality for Advertising

The functionality of the Advantage+ advertising technology can now be used even for small-scale advertising campaigns.

A new opportunity is now provided by Meta for advertisers who run small advertising campaigns. They now have a range of AI-powered automation technologies at their disposal to help them set up more personalized and effective advertising campaigns. Now, when launching their Facebook ad campaign, the user can use the Advantage+ service toolkit.

Thanks to the innovation, small businesses will be able to run ads that will be shown to viewers as individually as possible. Thus, each consumer of advertising will see his own version, the differences will be calculated automatically using artificial intelligence technologies. Also, using these technologies, the selection of a suitable audience for displaying ads on the Facebook platform takes place. It is expected that the response rate for such advertising campaigns will be higher than for standardized ads.

Previously, the Advantage+ toolkit was available only for full-scale advertising campaigns, but now even running single ads, which is more typical for a small business, the user can use all the benefits of this tool.