Instagram Content Creators will Get their Own Hub

The marketplace, which is still working in test mode, will help companies find content authors, and those, in turn, profitable partnership programs.

Content creators on Instagram will soon have the opportunity to work on a special platform where they can advertise their services. Using this marketplace, built into the Meta Business Suite, brands can quickly find partners for advertising campaigns and build relationships with them.

The brands that will take part in the work of the hub will have ample opportunities to search for content authors and manage their lists. For example, authors can be filtered by demographics or by the number of subscribers and their interests when searching, brands can also see a list of content creators that are similar in one way or another to those they have already found. Viewing of those authors who tagged the brand and expressed interest in cooperation is also available.

After creating an advertising campaign and specifying information about the reward and expected results, brands can then build partnership with authors and communicate with them. The marketplace is still working in test mode, only brands from the USA can access it and only in the “by invitation” mode. In the future, the creators of the platform promise to expand its geography and open it to all users.