Google Introduces New Tools for Video Advertising

With the options now available in Google Ad Manager, advertisers can simplify their work and improve the performance of their advertising campaigns.

Google has announced a major update to the Google Ad Manager functionality that includes a range of new video ad management tools. Now it will be much easier to receive information about launched advertising campaigns and manage them.

With the Programmatic Video Health tool, advertisers will now be able to get deeper insights into their video inventory. They will receive information about published ads with technical details and data on views and visibility in the form of convenient information blocks. It will also provide predictive video revenue information to help advertisers make better decisions and make adjustments to their ad campaigns.

Google also provided advertisers with a Video Ad Serving Template errors insights card. The user can use it to see in a visualized form information about the errors that occur with wide detail. Getting information about errors that occur during the display in time and quickly fixing them will allow advertisers to significantly improve the effectiveness of their ads.