B2B Platform from LinkedIn is Launched

The Business Manager service is designed to become a single marketing promotions management platform for large B2B companies.

Marketers of large companies using LinkedIn to implement their business promotion efforts have received a new tool. It is LinkedIn Business Manager, which combines the functions and capabilities of both Campaign Manager and LinkedIn Pages business page management service. The main users of Business Manager will be professionals who manage the marketing campaigns of large businesses in the B2B industry.

Thanks to the new tool, managers of large companies or agencies that work with a large number of business clients will have the opportunity to manage advertising accounts, professional connections, set up multiple pages and launch several advertising campaigns from a single center, with the option, for example, of using common audiences for different promotions held from multiple pages. Thus, in order to make a change in the settings of several accounts, the marketer will not need to login into each of them, this can be done from a single interface.

In its announcement of the launch of the new tool, LinkedIn promised that its functionality will be expanded in the near future and the unified interface for marketing professionals will continue to be filled with additional features.