SMM

SMM (eng. Social media marketing) is an activity on the use of social media in promoting goods and services.

Technically, SMM includes a whole range of measures — creating and maintaining accounts in popular social networks, publishing various posts, setting up ads, monitoring and neutralizing negatives, communicating with users and much more. Thanks to this, the company has the opportunity to better interact with consumers, increasing their level of loyalty. Today, SMM is considered an important part of marketing and is actively used by a variety of brands.

To date, a whole range of rules and recommendations for SMM specialists have already been developed. Following them allows you to quickly and efficiently establish interaction with the audience, successfully promoting a service, product or brand.

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