SMM

SMM (eng. Social media marketing) is an activity on the use of social media in promoting goods and services.

Technically, SMM includes a whole range of measures — creating and maintaining accounts in popular social networks, publishing various posts, setting up ads, monitoring and neutralizing negatives, communicating with users and much more. Thanks to this, the company has the opportunity to better interact with consumers, increasing their level of loyalty. Today, SMM is considered an important part of marketing and is actively used by a variety of brands.

Among the advantages of SMM are a wide audience coverage, relative cheapness and convenience of promotion, loyalty to advertising promoted in this way on the part of users, the possibility of promotion for account of clients who are engaged in reposting posts. But at the same time, we should not forget that high-quality content is constantly needed for competent promotion, which takes time to create. And a bad post can quickly spread on social networks, causing negativity that will be extremely difficult to combat.

To date, a whole range of rules and recommendations for SMM specialists have already been developed. Following them allows you to quickly and efficiently establish interaction with the audience, successfully promoting a service, product or brand.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog