Integration Ortto by API

The Ortto service includes a customer data platform (Customer Data Platform, CDP), a set of Internet marketing tools (including the option to create user journey maps - Customer Journey Map), as well as tools for their analytics. With the help of the service, companies and entrepreneurs can unify data and track all the activity of their customers, as well as all interactions with them. The Ortto interface provides ready-made solutions for companies and organizations from various fields of activity, including SaaS services, ecommerce enterprises, B2B and B2C companies, as well as non-commercial projects. The main resource of the service is the user data platform. It allows you to combine and organize customer data from all departments of the company (marketing, finance, support, sales, etc.) and external resources in a single customer profile. With CDP Ortto, a business can track all the actions and behaviors of customers, and then flexibly segment this data and use it for personalized communication. It also has the ability to integrate data from third-party sources through built-in integrations or an API. Another of Ortto's key tools allows you to automate the process of compiling a Customer Journey Map using a convenient visual editor. It also allows you to flexibly personalize CJM based on demographics and user activity. There are also options for automating marketing campaigns, including in the field of SMS/email marketing and lead generation. Ortto provides AI support to improve the efficiency of user journey maps. A wide range of analytical dashboards, a campaign A/B testing module, and a number of other useful features are also available here.