Ortto API

Ortto is a platform for managing user data (Customer Data Platform), developing customer journey maps (Customer Journey Map), their analytics and campaigns in the field of Internet marketing. The service allows you to collect and process user data from various sources, including structural divisions of the company (sales, marketing, finance, support, etc.), as well as third-party sources.

Ortto makes it possible to track the behavior of customers and interactions with them in a single user profile. Also available here is a visual editor of user journey maps with options for personalization and automation. The service also offers tools for creating SMS / email newsletters, pop-ups, A / B testing and analytics.

To automatically transfer data from external systems, the platform allows developers to create integrations using the open Ortto API for this. You can see its characteristics at the following link: https://help.ortto.com/developer/latest/#about-the-ortto-api It is an HTTP-based REST API in which external resources are sent to Ortto HTTP -request, and the platform sends them the appropriate response via JSON.

Developer documentation is available in the list of materials on the Ortto website. It describes how to get started with the Ortto API, as well as guidelines for setting up integration of third-party software with the platform. Another material is the reference of all Ortto API endpoints, along with descriptions of all valid parameters, request and response values.

Using the information provided here, developers can create Ortto integrations with external resources through an open API. Thus, it is possible to automatically transfer data from third-party sites, CRM systems, mobile applications and other sources to a single platform database.

However, keep in mind that you will need programming knowledge or the help of specialists to develop your own API integration. On the other hand, you can use the no-code ApiX-Drive systems connector service to start integration between Ortto and any external software in a couple of minutes in a convenient web interface.