Integration Platformly + Amazon SES

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More

Amazon Simple Email Service (also known as Amazon SES) is a cloud-based service within the Amazon Web Services platform for bulk email. With it, users can send advertising, marketing, transactional, informational and other types of email newsletters. Amazon SES allows you to create and manage campaigns through a built-in interface or external software through API or SMTP integration. Other features of the service include processing incoming emails, secure mailing directly from web domains and applications, filtering emails, separating IP addresses, user authentication, and much more. More