Integration Criteo + Platformly

Criteo is a French company providing online advertising campaign solutions. Users are offered a dynamic retargeting service. The purpose of such advertising activity is those who have previously visited the website of the online store, or its former customers, who are encouraged to return to place an order using specialized advertising banners. The service can offer the creation of various types of advertising that are most suitable for the needs of the user, as well as the ability to use the Criteo potential customer base, along with the platform user's own customer base. More

Platformly is a marketing automation platform designed to simplify data collection, customer identification, and retention for online businesses. It enables the delivery of personalized content through appropriate channels at optimal times, improving campaign efficiency. The platform facilitates the creation of hyper-targeted marketing campaigns and bespoke offers based on actual customer data, helping maintain customer relationships before and after purchases. By combining marketing and sales functions into a single system, it supports better decision-making and the scaling of sales opportunities. Platformly tracks the entire customer journey from first contact to final conversion, aiming to enhance user interaction and increase sales. More