E-COMMERCE: BUILDING RESILIENCE IN A DOWNTURN

Adapting to Changing Consumer Trends in the Digital Economy

Thursday 16 March | 13:00 - 13:50 GMT / 14:00 - 14:50 CET

As the economy enters a recession predicted to last until next year and beyond, the online consumer boom is slowing down, and disposable income is being squeezed in the face of rising inflation, energy prices and the cost-of-living crisis. Digital spending patterns and consumer behaviour are changing again, and enterprises need to adapt once more.  But how successfully are they doing so, and what steps are they taking to bolster their e-commerce businesses?  

This 50-minute webinar, organised by FT Live in partnership with PayPal, will address these issues and more, sharing experiences from major enterprises across different consumer-driven sectors, who are all tackling the challenges of meeting changing customer needs in the tough economic climate.

Discussing sales and e-commerce patterns over the festive season: were there any unexpected changes?

How could the downturn impact spending habits and lifestyle choices? What could this mean for online retail?

How are enterprises responding?  What plans are in place to improve the bottom line?

Can a downturn create an opportunity for transformation?  Which new areas are enterprises looking to invest in?

What do consumers want from retailers in challenging economic times? How important is trust, and how are enterprises working to build customer value and loyalty?

How does the longer term future look for e-commerce, and how can enterprises and payment providers be preparing?

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The big picture, not just the individual strands of the business you work in

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And build relationships with some of the biggest names in your industry

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New approaches and strategies to help win market share

Registration via link.