Inbound Marketing

Inbound Marketing is a set of Internet promotion methods that help to attract the attention of the audience to a product/brand using useful content, rather than annoying advertising (spam mailings, etc.).

The purpose of inbound marketing is that the company does not impose its product on a potential client, but that he himself becomes interested in it, having familiarized himself with the information offered.

Different types of content can be used as Inbound Marketing tools: original and informative blog articles, regularly updated news and posts on social networks (Facebook, Instagram, VK, Telegram channels, etc.), colorfully described real cases that sell landings, and much more. Other effective inbound marketing methods include guides and tutorials, as well as a variety of video content, which is becoming more and more popular every year.

The main feature of high-quality inbound marketing is unique, interesting, expert, easy-to-read and useful content for the target audience. If you have it, then you can share it with the audience in any way: in this case, even SEO optimization and email newsletters belong to Inbound Marketing methods. The main thing is that your letters contain really valuable information on the topic, and not just hidden praise of the product.

Back Home eCommerce Encyclopedia

Set up integration without programmers – ApiX-Drive

Articles about marketing, automation and integrations on our Blog