CDP
CDP (Customer Data Platform) is a database in which information about the client and his activities is collected, stored and structured.
Such services interact with various systems and form a single client profile. CDP platforms collect data from online and offline sources, which makes it possible to create a more detailed and accurate lead questionnaire.
The Customer Data Platform (CDP) captures all user and company touches. Sources of information can be:
- actions on the site;
- purchases at offline cash desks;
- interaction with advertising content;
- response to mailings;
- actions in the application;
- information from the CRM system, etc.
The CDP platform generates personal identifiers to combine data from different sources into one user profile. The output is a detailed customer profile with a description of his actions, which allows for more effective personalization of offers, advertising and content on the site.
- Automate the work of an online store or landing
- Empower through integration
- Don't spend money on programmers and integrators
- Save time by automating routine tasks
CDP platform data is structured and updated to keep the user profile up to date. CDP services can independently implement various marketing mechanics or integrate with other systems to solve these problems.
The use of CDP technology allows you to provide the client with more relevant content, and also increases the efficiency of segmenting the client base and customizing user interaction scenarios.
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