Integration Google Analytics 4 + Amazon SES

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

Amazon Simple Email Service (also known as Amazon SES) is a cloud-based service within the Amazon Web Services platform for bulk email. With it, users can send advertising, marketing, transactional, informational and other types of email newsletters. Amazon SES allows you to create and manage campaigns through a built-in interface or external software through API or SMTP integration. Other features of the service include processing incoming emails, secure mailing directly from web domains and applications, filtering emails, separating IP addresses, user authentication, and much more. More