Integration Google Analytics 4 + Omnisend

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

The Omnisend cloud platform provides a range of marketing automation tools. With its help, you can prepare and launch email campaigns, creating mailings using a template database and a drag and drop constructor. There is also a library of automated workflows for online stores and ecommerce sites (greetings, reminders, reactivation, etc.). Separately, it is worth noting the functionality for audience segmentation and analytics by customers / products, as well as tools for creating a sales funnel, lead generation and lead management (pop-ups, web forms, landing pages, etc.). More