Integration Google Analytics 4 + Mailgun

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

Mailgun was founded in 2010 in the USA and operates on a SaaS model, allowing you to flexibly automate transactional and marketing emails via HTTP API and SMTP. Users can flexibly manage mailings by tracking emails, sending them on a schedule, and A / B testing. Mailgun provides capabilities for processing large volumes of email and extracting a number of important data from them. There is also functionality for monitoring and analytics of email campaigns with tracking options for various parameters and metrics. Traffic routing, spam filtering and email personalization options are presented separately. More