Integration Google Analytics 4 + Google Search Console

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

Google Search Console is a service created by Google for use by webmasters. A variety of tools provided by the service make it possible to adjust the visibility of user sites, as well as analyze visitor statistics and evaluate site traffic by various parameters, as well as receive data on page indexing. The service is integrated with Google Adwords and allows you to effectively set up marketing campaigns to promote your website. Also among the Google Search Console options are checking the sitemap, setting the type of domain in the search results, evaluating the site structure, etc. More