Integration Google Analytics 4 + ANT-Logistics

The new version of the Google Analytics 4 service helps webmasters and optimizers to flexibly measure traffic and engagement metrics for websites and apps. With its tools, they can compile reports across different devices and platforms, tracking touchpoints and visitor paths. Google Analytics 4 employs AI and machine learning algorithms, allowing it to compile quality, detailed insights about user actions. GA 4 enables the control of effectiveness and optimization of online marketing campaigns. Also, data can be exported to Google Ads and Google Marketing Platform. More

The ANT-Logistics transport management platform allows logistics companies to reduce the burden on managers with workflow automation solutions. The service is equipped with tools for calculating and planning routes, distributing orders between machines, optimizing costs and calculating profits. When calculating and distributing routes, the system takes into account more than 60 parameters, which allows minimizing risks. All transport movements are also monitored automatically, with constant informing of managers about the completion of deliveries, delays, processing of drivers and other events. More