Integration Terminus ABM Platform by API

Terminus ABM Platform is a platform for key account marketing management (Account Based Marketing). This strategic approach allows for more effective, targeted and personalized marketing campaigns. One of the key tools of the service is the functionality for creating sales funnels for proactive involvement of the target audience. Terminus ABM Platform provides an extensive set of options for running multi-channel online marketing campaigns. These include dynamic banner ads, retargeting, LinkedIn ads, audio-video ads, landing pages with personalized content, and more. An equally important part of the service is the “conversational marketing” tools. The main among them is the Terminus Chat Experiences module, which allows you to develop original chat bots with a wide range of capabilities. Among them, it is worth highlighting a built-in calendar for scheduling meetings, functions for assessing incoming traffic and collecting user data, as well as tools for automating marketing campaigns based on triggers. Another important tool of the Terminus ABM Platform is the Email Experiences module with a set of options for preparing and conducting targeted email campaigns. There are options for audience segmentation, automatic sending of email chains, A / B testing and much more. In addition, the service provides a Sales Experiences module that can automate the collection and processing of sales data, their addition to CRM, analysis and recommendations.