Terminus ABM Platform API

The Terminus ABM Platform online service contains a set of tools for managing, analyzing and automating processes in sales and online marketing. The key here is the key account marketing management module (Account Based Marketing), which allows you to create targeted and personalized sales funnels, as well as other types of marketing campaigns.

Terminus ABM Platform makes it possible to use other tools, combining them flexibly when preparing multi-channel campaigns. These include dynamic banner ads, retargeting, LinkedIn ads, audio-video ads, creating a landing page with personalized content, etc.

In addition, the Conversational Marketing module (“communication marketing”) is also available in the arsenal of the service. Chief among its tools is the Chat Experiences module, which allows you to develop chatbots for various business areas without programming skills. In addition, there are options for triggered automation of marketing campaigns, collecting user data, assessing incoming traffic, and scheduling appointments using the built-in calendar.

Another important part of the Terminus ABM Platform is the Email Experiences module, which helps launch targeted email campaigns and analyze their results. It also provides useful options such as automated email chaining, audience segmentation, A/B testing, and more. Finally, the Sales Experiences module will be a useful tool for sales managers: it can automatically collect customer and deal data, add it to CRM, and prepare insights based on the collected information.

Terminus ABM Platform supports data exchange with third-party systems via API integration, information about this possibility is available on the service website: https://terminus.com/integrations/ To develop integration from scratch, one cannot do without programming knowledge or the help of developers. In addition, anyone can connect this platform with many different types of software using the ApiX-Drive no-code service.