AdRoll API

The AdRoll platform specializes in retargeting advertising campaigns. It allows advertisers to launch retargeting campaigns by re-showing their ads to the target audience on websites, emails and social networks. To increase the effectiveness of such methods, the service uses contextual and behavioral retargeting tools. The AdRoll affiliate network includes a wide range of websites and mobile applications, including Microsoft, Google, Yahoo services and popular social networks.

AdRoll allows you to flexibly customize retargeting campaigns based on a number of criteria, including audience segmentation by demographic and social characteristics, geotargeting, and other parameters. Among other tools of the service, there is a dynamic campaign designer, options for behavioral analytics, dynamic adaptation of ads for different target audience segments, etc.

In addition, AdRoll users can determine the estimated cost of an advertising campaign, thanks to the Pricing option. The system also makes it possible to flexibly monitor the effectiveness of campaigns and promotion channels using a set of reporting and analytics tools.

Another useful feature of the service is the AdRoll API interface ( https://help.adroll.com/hc/en-us/articles/230162907-AdRoll-API-Overview ), which helps to automate the tasks performed with its help and integrate the functionality of the platform with third party systems. Several separate interfaces are available here: CRUD API, Reporting API, Audience API. You can also connect AdRoll with external software without developing API integration through the convenient no-code ApiX-Drive connector service.