Adobe Marketo Engage API

The Adobe Marketo Engage online platform contains a set of tools for automating digital marketing campaigns. It allows you to optimize marketing processes in companies of different sizes and from different fields of activity. Thus, with the help of the service, you can increase the effectiveness of marketing and improve sales performance.

Adobe Marketo Engage is designed for both B2B and B2C businesses, it allows you to run triggered omnichannel campaigns through email, social networks, SMS mailings and other communication channels. It can also be used to create landing pages, forms, capture personal and behavioral data of users, and use AI algorithms to personalize user experience.

The platform makes it possible to synchronize the functionality for marketing and sales professionals, as well as automate the process of transferring marketing data directly to CRM. Adobe Marketo Engage is ideal for solving lead generation, lead scoring and account management tasks. Among other features of the service, it is worth noting tools for generating reports and maintaining analytics, A / B testing of campaigns, as well as their budgeting.

Among other things, the platform is equipped with a REST API ( https://developers.marketo.com/rest-api/ ) that allows you to integrate it with external systems for remote control of various functions. The interface contains two types of APIs: Lead Database (with which you can manage leads remotely) and Asset (with which you can automate workflows). The ApiX-Drive no-code service will help you connect Adobe Marketo Engage with many types of software without having to use APIs to develop integrations from scratch.