Owox API

The OWOX BI platform contains a set of internet marketing analytics tools for the e-commerce industry. It helps entrepreneurs and companies collect and analyze data from 135+ sources divided into different categories: advertising campaigns, data warehouses, CRM systems, email marketing services, website/app tracking services, etc. The platform eliminates the need for businesses to collect and process data manually, allowing them to automate these processes.

With the help of OWOX BI, companies can get a complete set of data they are interested in. The service is able to flexibly complete and structure data from Google Analytics, Internet marketing platforms, online and offline stores, call tracking systems and CRM platforms. If necessary, it is possible to set up integrations with any custom services and automatically receive information from there in real time.

OWOX BI captures all kinds of data that has marketing value. For example, information about incoming traffic and visitor actions on the site, calls and orders received from CRM, statistics on email newsletters, financial indicators of advertising campaigns, and much more. To store structured data, the service uses specialized resources with extensive functionality and a high level of protection, such as Google BigQuery and Google Analytics.

The platform is able to analyze not only the results of marketing campaigns and the amount of funds spent on them, but also a number of other important business indicators. OWOX BI generates error reports, detects dynamic parameters in UTM tags, tracks relevancy and monitors data quality, automatically converts costs into different currencies, and performs a number of other useful operations.

OWOX BI provides the ability to integrate with many popular services and systems, and the presence of an open API allows you to connect the functionality of the platform with literally any external software. Self-configuring API integration will require certain knowledge and programming skills or specialist support.

No-code service ApiX-Drive will help you avoid unnecessary complexities and costs. With it, you can launch a ready-made OWOX BI integration with many third-party systems in a couple of minutes through a convenient and understandable web interface.