Integration Owox by API

Owox is a marketing analytics system for business users. The company specializes in the development of BI services mainly for e-commerce projects and has been operating on the market since 2002. Client companies get the opportunity to collect all information about user activity from the company's website, advertising platforms and CRM system. At the same time, all marketing metrics are available for tracking in real time. Data collection is automated as much as possible, in addition to CRM and Google Analytics, it is possible to connect other services for subsequent data collection, for example, call tracking services, newsletters, etc. the user can build a sales funnel, build reports, track advertising campaigns, conduct end-to-end analytics, etc. The OWOX BI system allows you to set up the collection of data from various advertising platforms, for example, Yandex or Facebook, and uploading it to Google Analytics. Data on different campaigns is consolidated and allows you to more effectively manage your bids and advertising budget. Marketing insights are among the tools of the service. After building goals and defining a marketing plan, as well as downloading data from CRM and Google Analytics for several years, the user receives a forecast model with the calculation of all the main indicators, such as revenue, expenses, CPA and transactions, with an indication of the growth path and possible risks.