MixPanel API

Mixpanel is a service with which you can collect statistical data about the site's work according to specified algorithms. The main difference between Mixpanel and similar services is that it monitors not standard indicators, such as the number of views, traffic, but the behavior of site visitors, depending on the wishes of the resource owner. Another service allows you to interact with site visitors.

The system has a wide range of functionality. So, using a special set of metrics, you can set up sales funnels, segment the audience, which will be very popular with marketers and owners of online stores. Also, the service will be an excellent assistant for mobile application developers. With it, they will be able to see the behavior of users, for example, after making any changes to the program.

The service is able to track the behavior of each user who is registered on the site. Thanks to this, they can be filtered by various parameters: gender, geolocation, activity. This will help if you need, for example, to organize an email newsletter. Its effectiveness can be further monitored.

Users can use paid plans, but to get acquainted with the work of Mixpanel, you can test them on a free one with a limited number of reports and reduced information storage periods.

API integration with Mixpanel

To enable users to integrate Mixpanel with their services and systems, an API is open for developers: http://api.mixpanel.com/ . To implement the integration, you will need programming knowledge or the help of an IT specialist.

But if you have no time to look for a qualified specialist, you can use the Apix-Drive online connector. To work with it, you do not need to understand programming, and thanks to its clear interface, you yourself will be able to combine the work of Mixpanel with your services within 5 minutes.