Integration MixPanel by API

The MixPanel business intelligence system offers users ample opportunities to analyze user behavior. The service collects all possible statistical information about the activity of users of the site or mobile application. MixPanel tracks the behavior of each user and allows you to create a detailed individual profile. You can also evaluate in detail how certain changes on the site or in the application change user behavior or track which actions lead to a purchase. The service provides opportunities for deep segmentation of users by various parameters and allows you to see changes in the behavior of each of the groups. This approach makes it possible to send advertising messages to a selected group of users, it is also possible to conduct experimental actions on any one segment of the audience. For example, you can send an SMS, email, push message, or in-app message to users who have left a completed cart, or to a group of site visitors of the same age. There are also many options for grouping parameters and getting any summary reports that the user needs. The service allows you to build a sales funnel and, if you lose users, accurately track the conversion rate and understand who exactly and why refused the next step. MixPanel allows you to set up a notification system when a parameter changes abruptly, for example, when a KPI falls or a certain level is reached by any given parameter.