Integration Google Lead Form

Google Lead Form is an extension for the Google Ads system that allows you to collect leads without referring potential customers to the company's website. They can be retrieved directly from the page that displays the search results. The main advantage of the extension is to simplify and speed up the work with your application for mobile users. The procedure for user interaction with the extension is very simple. He gives a search query and gets an ad on the screen on the search results page. But instead of going to the company's website and placing an order there, the user just needs to click on the call-to-action field under the ad. For example, it can be a call "Leave a request". After that, a window opens in which the user is asked to leave their contacts. If he already owns a Google account, then the available information will be substituted automatically. Google Lead Form makes it easier to interact with a company that offers products or services. There is no need to go to the site with the subsequent search and filling in the fields for ordering, registering or subscribing. However, the possibility of going to the company's website or a page with a description of the product is also not excluded - if desired, the opening form can be provided with a corresponding link. It is stated that thanks to Google Lead Form it is possible to increase the conversion rate. At the same time, the developers themselves claim that in some cases the increase can be immediately impressive 20%. Google Lead Form is a relatively new tool that was first introduced in the fall of 2019 and then was in beta testing for a long time. It is believed that this tool will be useful for a wide variety of companies - from car dealers and developers to organizers of all kinds of events.