Integration Altkraft by API

The Altkraft platform is specialized in marketing automation. This includes opportunities for targeted advertising through a variety of channels, including SMS and email newsletters, push messages, etc. At the same time, a cloud version of the service is available to users, and it is also possible to install the platform within the corporate network. The service allows you to maintain a database of customers and collect information about them according to various parameters. There are also a number of tools for personalizing mailings based on information from the database and optimizing messages for mobile devices. Marketers can set up and manage omnichannel mailings through a fairly functional interface of the platform. Also, a system of detailed analytics on the effectiveness of mailings is available to users, which can be used to set up and plan subsequent marketing campaigns. Thanks to API integration, platform tools can be integrated with the user's own project, including the CRM system or website used. In this case, messages can be sent in response to some user action, for example, a notification can remind you of an abandoned cart, a purchase offer can be based on previous orders, and export and import of data between systems is also possible.