Integration AdRoll by API

The AdRoll platform was founded in 2007 and offers a set of tools for retargeting advertising campaigns. It re-shows ads to audiences on websites, social networks, and mailing lists using behavioral and contextual retargeting tools. Its partner network includes a wide range of well-known sites (desktop and mobile versions) and mobile applications, popular social networks, as well as Microsoft, Google, Yahoo services. AdRoll helps you flexibly target campaigns based on criteria such as geotargeting, audience segmentation based on a number of characteristics, and so on. For example, it is possible to single out separate groups of users based on the items they added to the shopping cart, and so on. There is also a dynamic campaign builder, functions for analyzing customer behavior, functions for adapting ads for different target audiences, etc. AdRoll offers a free 2-week trial period for new users, during which they can post ads on partner network sites (desktop versions only) and Facebook pages. At the end of the trial period, users must pay for advertising according to the dynamic CPM scheme (for 1000 impressions), while the price of each campaign is formed according to the auction principle. AdRoll allows you to calculate the estimated cost of a campaign in the Pricing section. A set of reporting and analytics tools is also available here, with which you can track the effectiveness of your marketing channels. Separately, it is worth noting the opportunities for integration with many ecommerce platforms, including Magento, MailChimp and Shopify.