Act-On API

Act-On is a B2B platform with a set of tools for digital marketing automation, with which you can organize and run omni-channel marketing campaigns with flexible targeting and personalization. One of its main features is a built-in website and landing page builder that provides an extensive database of templates and tools for capturing and moving leads through the sales funnel.

Another of Act-On's options is dedicated to creating and editing web forms, which can also be used for lead generation purposes. The platform also contains functionality for lead scoring, providing an extensive list of unique metrics for evaluating and effectively segmenting leads. As for the segmentation tools, they allow you to automatically distribute contacts into different categories and prepare separate personalized campaigns for each of them.

With Act-On, entrepreneurs and marketers can get rid of a number of repetitive routine tasks with a suite of marketing campaign automation tools. Separately, it is worth noting the presence of functionality for creating and managing email newsletters and newsletters in messengers, analytics and reporting options, tools for SEO optimization of sites, SMM and ABM (account based marketing) campaigns.

Act-On provides users with a whole set of APIs, including Account API, Contact API, Email Campaign API, Event Triggered Email API, Fact API, SEO API, Reporting API, etc. You can find detailed documentation for them here: https://developer.act-on.com/documentation/

ApiX-Drive allows Act-On functionality to be linked to external systems without the need to develop API integration from scratch.