Integration Klaviyo by API

The Klaviyo online platform includes a range of tools for automating online marketing. With its help, users can conduct mailings via email, SMS and social networks, as well as manage active campaigns. The service includes a built-in editor for email newsletters and a catalog of design templates that allow you to flexibly configure and customize mailing lists using a block method (drag and drop). A number of campaign targeting settings are available in the Klaviyo interface, which can be adjusted manually and automatically. The functionality of the platform allows you to conduct targeted mailings that are precisely targeted at a particular audience segment. When preparing them, you can take into account various behavioral factors, including reactions to past mailings or other trigger actions. An equally important part of the Klaviyo service is a number of reporting and analytics tools. In the control panel of their account, the user can choose tools such as visitor activity monitoring, A/B testing, benchmarking, etc. After processing the received information, the platform will provide an assessment of the results of Internet marketing campaigns in terms of key indicators. Analytics from Klaviyo helps to find flaws in advertising campaigns launched through it and get recommendations for optimizing them. The service can be easily integrated with many third-party platforms and applications in the field of ecommerce, online payments, online marketing, etc. For example, these include MailChimp, Shopify, Salesforce, Stripe, and many more.