Integration Drip

Drip online service provides a set of tools for internet marketing automation. With it, users can send out campaigns via email and SMS, and then track their effectiveness through a set of built-in analytics and statistics options. The service offers a number of lead generation features, for example, it can be used to attract new customers through web forms and other similar tools. The key module of the Drip platform is dedicated to email marketing. It allows you to create and launch personalized mailing lists from scratch, as well as based on ready-made templates presented in an extensive catalog. Using the tagging system, advertisers can segment their audience into different groups based on triggered actions on the site or app.

Drip also provides a number of other options for user segmentation, including click monitoring and custom fields. After receiving and processing this information, you can later use it to run automated marketing campaigns. Another important function of the platform is multivariate testing and a number of other analytics methods (behavioral rules, branching, conditional logic, etc.). In addition to email and SMS mailings, the service supports a number of other Internet marketing tools. With it, you can organize campaigns on social networks (Instagram, Facebook) and via direct mail. There is ROI monitoring and other analytics options, widget support, a knowledge base, data import/export, as well as integration with third-party services (CRM, etc.).