Integration Microsoft Clarity by API

Clarity is a free service for webmasters, site owners and SEO professionals from Microsoft to help analyze user behavior on websites. In its arsenal there is an extensive list of metrics for studying the audience in a number of ways. The service makes it possible to identify how users most often use the resource in order to further optimize it. One of the main features of Microsoft Clarity is the session player, which allows you to record and play individual user sessions. Another key area of the platform is the “thermal imager” (heatmaps). With it, webmasters, optimizers or site owners will be able to see the pages, areas and objects on their site with the most visitor clicks. Also among the Clarity tools, it is worth highlighting an extensive statistics panel that helps track a number of user metrics. Here you can see what devices they visit the site from, their age, geographic location, etc. In addition, this panel displays debugging information, including the number of errors and failures, which will be useful for site optimization. According to the developers, the Microsoft Clarity service does not disrupt or slow down the work of sites, respects the privacy of their visitors and complies with GDPR standards. The corporation guarantees the high performance of its tool on sites with any traffic. It is also promised that it will always remain free for any sites, regardless of the number of their visitors.