20.05.2022
20159

Key Visual

Andrew Andreev
Author at ApiX-Drive
Reading time: ~1 min

Key Visual is a key visual image of a product or brand in advertising, which conveys its idea and essence to the target audience.

Sometimes KV is confused with a logo, however, this is a more complex advertising product, consisting of a whole complex of details. Work on creating a key image includes the development of corporate fonts and colors, product/brand positioning, as well as audio-video materials that complement the visual image.

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A well-designed Key Visual helps visualize a message with information about the benefits, benefits and main advantages of a brand or product. In essence, KV should be a bright, attractive and understandable poster that will create an image for the consumer of what he will receive from this product or service.

The key visual image is created based on the corporate identity and brand logo, including corporate colors, fonts and other corporate identity elements that are harmoniously integrated into the original visual message. When creating a Key Visual, it is important to make it universal, suitable for different channels of communication with the target audience: printing, the Internet, television, etc. And, of course, KV should not only attract attention, but also evoke a positive attitude towards the product or brand in the audience.

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