13.05.2022
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ORM

Vadym Rudenko
Author at ApiX-Drive
Reading time: ~1 min

ORM (Online Reputation Management) is a set of measures designed to create a positive reputation for a company, its brands or manufactured products.

The use of ORM makes it possible to improve the overall perception of the company's image or its products on the Internet, expand the spheres of influence, reduce the consequences of any negative, as well as make adjustments to the marketing strategies.

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The main goal of ORM is to create an attractive image for the company and products, which will best contribute to increasing the number of customers and increasing profitability.

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